A shared hosting experiment by Elite Digital Marketing concluded that cheap shared hosting options can in fact have a detrimental effect on the organic performance and rankings of the website.
The report also mentioned, “Hosting your website on a dedicated server and IP address has many benefits and now, according to the experiment data, ranking higher in the SERPs could very well be one of them.”
But John Mueller of Google Tweeted “It is not really true and it doesn’t work that way at Google.”
I’m not aware of any ranking algorithm that would take IPs like that into account – John Mueller, Google
This is a positive news for small business who can not afford costly hosting services. A shared hosting is good enough for small/local websites.
I’m not aware of any ranking algorithm that would take IPs like that into account. Look at Blogger, there are great sites hosted there that do well (ignoring on-page limitations,etc), there are terrible sites hosted there. It’s all the same infrastructure, the same IP addresses.
— 🍌 John 🍌 (@JohnMu) September 18, 2020