Microsoft’s Bing search engine has reached a milestone of 140 million daily active users. This growth is largely driven by the introduction of AI features like Bing Chat and Copilot. These tools have enhanced the user experience by providing more detailed and interactive search results.
Mike Schechter noted that this is a significant achievement for Bing, which has historically struggled to compete with Google. The increased user engagement showcases the potential of AI to transform traditional search engines.
“Bing reached over 140 million daily active users” 💅https://t.co/vqk8byRPtA
— Michael Schechter (@mikeschechter) April 26, 2024
Microsoft’s strategic integration of AI into Bing and its promotion through the Edge browser have played crucial roles in this growth. The Edge browser, which comes default with Windows 10 and 11, has also seen increased usage, further boosting Bing’s adoption rates.
For more detailed statistics and information, you can refer to the articles from Windows Central.
Even with these improvements, Bing only has about 3% of the global search market, while Google has over 90%. However, the recent increase in users shows that Bing is growing and improving, which is a positive sign for Microsoft.